We provide a well-executed media plan from start to finish.
Champaign Media Consulting is a full-service media planning and buying agency. We combine detailed strategic market analysis and specific target demographics analysis to create a customized advertising media plan with traditional, social, and digital media placement capabilities.
Contact Janelle at (847) 560-0049 or at janelle@champaign-media.com with any questions.
Utilize market-specific Nielsen® or Comscore® ratings data to create a program-specific media plan tailored to plan goals and objectives.
Utilize market-specific Eastlan® or Nielsen® ratings data to create a daypart and format-specific media plan tailored to plan goals and objectives.
Utilize publication audits and demographic data to create a media plan tailored to plan goals and objectives.
Utilize traffic counts and estimate impression amounts to create a media plan tailored to plan goals and objectives.
Utilize RTB (Real-Time-Biding) to reach the target demographic’s maximum availability on the ODN (Open Display Network) to create a media plan tailored to plan goals and objectives.
Utilize demographic and geographic data to reach the desired target audience via social media outlets to create a media plan tailored to plan goals and objectives.
First, we will complete our 4-step analysis. This analysis is required ahead of the production of creative assets and media planning and research so that we can ensure you receive the most out of your investment.
Market and industry research is conducted to determine best media outlets to utilize, considering the target demographic, goals, objectives, and budget.
The media plan is presented for approval or revisions if needed.
Once approved, media is placed by Champaign Media Consulting, LLC. We will monitor all media placed to ensure accuracy and handles all makegoods. For digital buys – weekly analysis is conducted for optimization purposes to ensure impression counts are met in order to meet goals.
Post-Plan Reports are conducted upon the end of the campaign – or annual media plan. Digital reports will be supplied monthly in the case of an annual commitment. Key Performance Indicators are analyzed to prove goals were met. Recommendations will be made for the next steps.
Define the target geographic area you would like to cover, this can be as specific or general as you like.
Note: The larger the area – the more it will cost to sufficiently cover with enough reach & frequency to make an impact.
Determine the specific target audience(s) you would like to reach. Specifics include: gender, age, household income, education level, and any other behavioral characteristic specific to your desired audience.
What specific goals are you hoping to achieve with your investment. Examples: general branding, increased website traffic, increased inquiries/sale leads, increased sales/profits.
Determine the specific attribute to measure the success of your campaign goals being met. Identify the metric or KPI (Key Performance Indicator). Examples: desire impression count met, web traffic increased, clicks on a certain button on a website – “Learn More” or “Apply Here,” increased call/email inquiries, increased profits.